El grupo sueco que ha revolucionado el mobiliario de millones de hogares en todo el mundo tiene su propia fórmula para afrontar la crisis del consumo que se ha cebado en sus dos principales mercados: Europa y Estados Unidos. “Si queremos seguir vendiendo tenemos que bajar más los precios, especialmente ahora que la economía está bajando. La gente tiene menos dinero para gastar y suben sus gastos básicos como la energía y la comida”, argumenta el propio presidente y consejero delegado del Grupo Ikea, Anders Dahlvig (1957), en una entrevista con La Vanguardia.

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Los dueños de ferreterías que operan en Santiago y pueblos de la Zona del Cibao, advirtieron que están al borde de ponerle los candados de manera definitiva a sus negocios, por las alzas decretadas en los materiales para la construcción.

En ese sentido, expresidente de la Asociación de Ferreteros del Cibao, Roberto Espinal, dice que debido a los altos precios de la varilla, cemento, arena, grava y otros materiales, muchas construcciones están paralizadas.

Artículo completo en El Nuevo Diario

La cadena de decoración, bricolaje, jardinería y construcción Leroy Merlin ha elegido a ADT, proveedor europeo de soluciones de seguridad y detección de incendios, para instalar sistemas de protección de artículos con tecnología acustomagnética ‘UltraMax’ en las 42 tiendas que tiene en España.

Artículo completo en Finanzas.com

Isabel Repiso, del diaro Público, pregunta al diseñador iraní Khodi Feiz lo siguiente en una interesantísima entrevista:

Ikea ha cambiado el mercado del diseño. ¿Qué aspectos positivos y negativos se derivan para clientes y diseñadores?

Llevar el diseño a las masas puede ser considerado algo muy positivo. Al final, la gran obligación del diseño es crear productos bellos, funcionales e inspiradores para todos. Así que Ikea lleva esto al extremo con la democratización del diseño. Pero, por otra parte, Ikea también copia o reinterpreta algunos diseños en su propio beneficio y esto es un error en el más amplio significado de la palabra. Copiar no entraña positividad alguna. Tener inspiración es algo muy diferente de copiar.

bricoking.jpgEn tan sólo dos semanas, la oferta comercial en el municipio de El Ejido se verá incrementada. La empresa gallega de bricolaje Brico King tiene previsto abrir en la primera semana de abril el centro que ha levando en el Bulevar, frente al edificio Torre Laguna.

Según ha podido saber IDEAL, en estos días se están ultimando los detalles en el interior de la nave comercial que alberga una superficie que ronda los 2.000 metros cuadrados, a fin de que quede todo listo para el día de su inauguración, fecha que se conocerá a lo largo de esta semana. Mientras tanto, la zona de aparcamientos ya está completamente habilitada y a espera de comenzar a recibir los vehículos de los clientes.

Artículo completo en Ideal

Una infancia familiar, tener trabajo, vivir en pareja y con una edad comprendida entre los 26 y 35 años. Es la colección de tópicos que desprende el estudio presentado ayer por Coca Cola y que mide algo tan intangible como la felicidad. Sin embargo, el volumen de encuestas realizadas (3.000 entrevistas personales de dos horas) permite avanzar más en la percepción optimista de los españoles: la afición favorita de los más felices es el bricolaje, habitar una casa individual no libera más endorfinas que vivir en un piso y un animal de compañía no garantiza la sonrisa.

El científico y especialista en emociones Eduardo Punset es el apoyo científico en el que la multinacional ha basado sus conclusiones. El escritor catalán expresó su fascinación por la vinculación entre felicidad y economía. “La gente no le da a nada más importancia que a lo gratis. De hecho, se han cometido grandes errores por adquirir cosas sólo por ser gratis”, reflexionó. Sólo el 17% de los consultados considera al dinero como el motor de su bienestar, por detrás del amor (32%) y la salud (37%).

Artículo completo en Público

Las obras de construcción del centro comercial que construirá Unibail-Rodamco en los terrenos de la antigua fábrica textil Hering, en la avenida de Elvas, comenzarán en octubre. Dentro de dos meses, en mayo, está previsto que comience el derribo de las ruinas de la antigua factoría de camisetas. Así lo anunció el director general de la compañía en España, Simon Orchard, junto con el de desarrollo de la empresa, Andrés Imaz, tras celebrar una reunión con el presidente de la Junta de Extremadura, Guillermo Fernández Vara, en Mérida. El encuentro sirvió para presentar el proyecto al presidente del Ejecutivo extremeño.

Unibail-Rodamco quiere inaugurar el centro comercial entre junio y octubre de 2010. La incógnita del nombre que recibirá el centro se despejará en pocas semanas. El nuevo centro comercial generará 3.500 puestos de trabajo, de los que 1.800 serán empleos directos, 1.000 inducidos y otros 700 durante la fase de construcción.

Este centro comercial supondrá una inversión de 120 millones de euros, a los que suman otros 50 que desembolsarán los comerciantes que se instalen en él. Entre las empresas que ya han confirmado su interés se encuentran Hipercor y Bricor, la división de bricolaje de El Corte Inglés.

Artículo completo en Terra

Los valencianos son los segundos compradores en el Ikea abierto hace ahora dos años. Más de un tercio, el 35%, de las presencias en la tienda murciana llegaron de la Comunitat, por el 55% de las visitas protagonizadas por clientes originarios de la propia Murcia, según los datos hechos públicos ayer por la compañía líder mundial en la venta de muebles y accesorios de decoración para el hogar.

El atractivo que ejerce Ikea entre los valencianos queda patente en unas cifras que, si cabe, dan aún más sentido a las negociaciones que se vienen celebrando desde hace meses para que el sector del mueble acepte la implantación de Ikea en la Comunitat. El clima de aceptación de la presencia de la multinacional sueca sufrió ayer un importante revés debido al malestar de los fabricantes valencianos por la postura de las empresas exportadoras.

El presidente de la Federación de Comerciantes de Muebles de la Comunitat (Fecomvac), Víctor Grafía, lamentó “profundamente” que el presidente de la Asociación Nacional de Industriales y Exportadores de Muebles de España (Anieme), Enrique Pérez, “se haya convertido en un aliado de Ikea “, al tiempo que le pidió que “se limite a sus competencias”. Grafía reaccionó así ante las declaraciones de Pérez, quien afirmó que la posible apertura de un establecimiento de Ikea en Valencia es algo que “no va a perjudicar” a la Anieme y que además, “para Valencia será una aportación de riqueza”.

Artículo completo en Las Provincias